Marketing a Retail Investment for Sale

"We know your marketing strategy works …"

Graham W Smith - Manager Personal Trusts
NATIONAL MUTUAL TRUSTEES

"Right from the outset, the entire marketing campaign had to be handled sensitively. We chose Gardner+Lang to do that for us because we considered you to have the expertise in this area and more importantly, we knew that we could rely upon you being personally involved - all the way through the campaign.

"Your approach to the advertising was refreshingly creative. And we appreciated the effort you went into crafting a number of different personal letters, that were sent to over 300 investors - currently active in the market.

"We know your marketing strategy worked, because you had 8 eager bidders - competing right to the end of the auction. The final result being significantly above the Trustees reserve price.

"Leading up to the auction you ensured we were fully informed. While at all times, your actions confirmed to us that we had made the right choice - in appointing Gardner+Lang to handle the sale for us."