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Tradition Continues
Noted author, Tim Hewitt … relates some of the history and tradition behind the name of Gardner+Lang.
Agility counts Of all the various forms of football - soccer, rugby, gridiron, Gaelic - there is none more spectacular than the long-kicking, high-flying, tough-tackling Australian Rules.
The best of players are those who can fire up forward, or on the back line, or following the ball - those who can adjust their style to make the most of each phase in a game.
Because football, like business, is cyclical; at one moment attack is vital, at the next defence and at a third, consolidation.
As on the football field, where he could play in any position, Chris is much more adaptable than most other people in property; he is quick to identify opportunities in the cycle, and switches direction to make the most of them for his clients.
This is not surprising, because wisdom is in his genetic inheritance.
It all started in Scotland The Langs were lowland Scots in the county of Selkirkshire. Their clan boasts the writer, and classical scholar, Andrew Lang (1844-1912); plus an Archbishop of Canterbury (William Cosmo Lang, 1864-1946) among its numbers.
Chris Lang’s great-great grandfather, Gideon Scott Lang, sailed to Australia in 1841.
With two of his brothers, he bought land just to the west of Melbourne - which is now Flemington racecourse, home of the famous Melbourne Cup.
Gideon Lang went into rural land, buying properties in the Western District of Victoria, on Queensland’s Darling Downs and in the semi-desert regions of South Australia. And he was among the early ‘squatters’ to take up land in the Riverina.
Gideon Scott Lang moved into politics and writing, as well. He represented the people of the Liverpool Plains in the colonial parliament of New South Wales.
He edited The Australian Merino for Thomas Shaw, a book of immense influence because it checked the bad breeding practices of the last century; and led directly to the establishment of flocks of the great Australian sheep which in 1986-87 earned exports of wool worth more than $A4 billion!
Then, some twenty-five years after reaching Australia, Gideon Lang became the founding chairman of the Commercial Bank (now part of Westpac), in Melbourne.
Chris Lang’s grandfather, another Gideon (known as "Scott"), went into partnership in 1913 with Kate Gardner to launch the real estate agency of K. Gardner and Lang which became prominent in up-market residential and commercial property in Melbourne.
This Gideon, and his son Deon (Chris’ late father) who followed him into the business, both served as presidents of the Real Estate Institute of Victoria (REIV) and were elected Life Members.
The Tradition continuesChris Lang had originally hoped to become a doctor. But a not-quite-high-enough Year 12 result saw him enrolling for an economics course at Monash University. Having graduated B. Econ, he studied further at the Royal Melbourne Institute of Technology for his Diploma of Valuations.
He also holds a Certificate of Real Estate Management and became a Fellow of both the Australian Institute of Valuers and Land Economists, and the Real Estate Institute of Australia.
Chris has served on the Executive Council of the REIV, and also chaired both its Urban divisional Council and Commercial & Industrial Divisional Council.
Chris Lang has brought success to his clients at all stages of the Property cycle - by adjusting his playing style to meet market conditions.
He subscribes to the maxim of the lateral thinkers, led by Dr Edward de Bono, that you should always be moving from the Current View of the Situation to the Better View of the Situation.
Chris feels it’s important, that everyone walks away from a deal feeling they have won.
And, for many years now, Chris has shared his knowledge of real estate through books, seminars and lectures.
He is always more than happy to explain to anyone who cares to listen … how they can acquire Property for maximum return.
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